Though the gender of said hands cannot be seen on the cup, Buzzfeed suggests the depiction is “totally gay” -leading conservative media outlets like Fox News and the Blaze to accuse the chain of pushing a gay agenda. Starbucks brings back the red holiday cup, this time with a more holiday-esque design that features snowflakes, wrapped presents, and a pair of holding hands. Detractors take to Twitter to accuse the company of “political brainwashing” and spreading “liberal bias.” 2017 Starbucks Somewhat predictably, this cup design leads to a swift backlash from a very vocal group of conservatives, with some claiming the cups are an attack on Christian values. In a video that quickly goes viral, Feuerstein - clad in a Jesus t-shirt and clutching a handgun - rails against the coffee chain for trying “to take Christ and Christmas off of their.cups,” and encourages people to “prank” Starbucks by telling baristas their name is “Merry Christmas” so they’ll have to write it on their cup and call it out when the drink is ready.įeuerstein’s screed and the resulting internet fury leads Donald Trump to weigh in on the controversy, telling supporters at a rally that the Starbucks cups were evidence of the “war on Christmas.” 2016 Starbucksįollowing the 2015 debacle, Starbucks foregoes red cups altogether, instead going with a green cup featuring “a mosaic of more than a hundred people, drawn in one continuous stroke” - “a symbol of unity,” founder Howard Schultz explained. This doesn’t sit well with some, including an internet evangelist by the name of Joshua Feuerstein. Starbucks rolls out a new holiday cup that’s decidedly more subdued than years past: a rather plain, red ombre design, which the company explains is intended to “usher in the holidays with a purity of design that welcomes all of our stories” (aka be more inclusive). Here now, a brief timeline of Starbucks’ holiday cup controversies, from 2015 to the present day: 2015 Starbucks In 2015, however, the tumultuous political climate of an America on the verge of electing Donald Trump to the presidency gave way to Starbucks’ first holiday cup debacle - and each year since, it seems the coffee giant manages to piss people off with its seasonal cup offerings, despite its best efforts. The chain first introduced holiday cups in 1997, annually featuring Christmas-y designs such as reindeer and ornaments, and managing to remain scandal-free for nearly two decades. Starbucks devotees get awfully excited about the chain’s annual unveiling of its holiday cups - but in recent years, not everyone has been so cheerful about it.
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